Category: Leadership
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Why sales numbers can give leaders false confidence in e-commerce
Most leadership teams can tell you yesterday’s revenue, possibly last month’s conversion rate, and whether the business is up or down year on year. What they often can’t tell you is why. That’s not a criticism. It’s simply how e-commerce performance is usually reviewed. Sales numbers feel reassuring. They’re easy to report, easy to compare,…
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Driving focus with a North Star Metric
Monthly Active Customers, Monthly Recurring Revenue, Daily Active Users, Customer Lifetime Value, Time Per Visit, Daily Sales Volume, Completion Rate and Net Promoters Score all sound very random when grouped together, but when you look at them independently they can all be classed as North Star metrics. I first learnt about the concept of a…