Category: Data Analysis

Being asked “How much traffic do we need to generate?”, I believed would be a common question for someone in a digital marketing or website management role, but unfortunately it rarely came up in conversation before joining The Royal Mint as Senior Website Manager. I often felt like I was walking through treacle when guiding…

It’s an age-old question: how do you know… How do you know it worked? How do you know it will work? How do you know it’s broken? How do you know it’s not working as well as it could? I believe most if not all projects start with a question. That question could be a…