Category: Conversion Rate Optimisation (CRO)
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Conversion Hierarchy and embracing the messy middle
During my time leading the digital team at The Royal Mint, I found myself at a fascinating crossroads: the point where user experience, conversion optimisation, and sales performance meet. Overseeing the customer journey across a period of incredible national and cultural significance – from the memorial of Queen Elizabeth II and the Coronation of King…
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Forecasting Website Traffic, how much search volume do you need?
Being asked “How much traffic do we need to generate?”, I believed would be a common question for someone in a digital marketing or website management role, but unfortunately it rarely came up in conversation before joining The Royal Mint as Senior Website Manager. I often felt like I was walking through treacle when guiding…
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Optimising the performance of your customer journey, but where do you start?
It’s an age-old question: how do you know… How do you know it worked? How do you know it will work? How do you know it’s broken? How do you know it’s not working as well as it could? I believe most if not all projects start with a question. That question could be a…