A little about me

Based in Wales I’ve worked in digital since 1999, more recently in corporate environments and supported small to medium businesses and third-sector clients in various strategic and hands-on digital consultancy roles.

Whilst my background is focused on digital user experience, my knowledge and experience have broadened as my roles varied, whether through the clients I worked with at Hoffi, the departments at The Royal Mint or the SMEs as a freelancer. I’ve guided many businesses and organisations in digital strategy, user experience, content design and digital marketing. Initiated and grown high-performing teams that are ordered, data led and user focused, and ultimately that’s what has remained stable throughout my career: my dedication and focus on the user, they have always been at the heart of what I do.

Taking this data-led approach to the delivery of digital products has truly been at my core: gathering qualitative data from time spent with users or more broadly via online surveys and qualifying it through quantitative results tells a powerful story that’s impossible to ignore, either as a CEO or founder of a small business.

Over my twenty-plus years, I’ve taken insight, honed and refined it through design-thinking practices that have helped create solid user experiences, collaboratively with the organisations I’ve had the pleasure of working with.

I love opportunities to talk through projects, practice or theory related to digital, so please reach out I’d be happy to talk with you and your team.